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Anime fans once again made up the majority of the attendees at the MCM London Expo, and even the combined draw of Star Trek and Merlin guests failed to usurp the anime community's grip on the event.
Whilst the Expo is not a dedicated anime event, it does
remain a no-brainer for anime fans. Tonnes of anime and manga
merchandise is available from a huge variety of retailers which this
time included
Neon Martian,
Kamika-Z,
Gundam Nation,
Gundam Mad,
United
Publications and
Anime-On-Line
amongst many others. Popular anime inspired designers
Genki Gear,
Terratag and
Team Giblets
were on hand again, offering clothing and artwork featuring their
designs. We especially liked Genki Gear's unique packs
of Christmas cards featuring radioactive snowmen and deadly
Christmas cake! There's import DVDs for sale at United
Publications and Otaku, whilst UK distributors ADV
Films, Beez, Manga, MVM, Optimum and
Revelation offered their own titles at a big discount and
often before their official release. VIZ Media,
Tokyopop, Sheffield Space Centre and United
Publications have the manga side of things covered too. |
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Activity-wise there was a bit more of a focus on Japan this time than there has been for a while, with the Japan Ex activities mentioned on the previous page proving popular with anime fans. As well as this the second stage tucked away in the far corner of the hall hosted several demonstrations and interactive workshops based around things like Para Para dancing and (on Sunday) Taiko drumming. Cultural activities aside the amount of dedicated anime and manga activities remained relatively low, with the second stage hosting a handful of convention style panels on cosplay and steampunk fashion. In fact the biggest draw on this stage, from an anime |
point of view at least, was left until the traditionally quieter Sunday when American voice actors Mike McFarland and Troy Baker took part in a Q&A session. The same actors also appeared on the Saturday on the main stage just before the immense Cosplay Masquerade, but it was the guests that appeared before them that were unmissable for anime fans.
Distributors Beez and Manga Entertainment had teamed up to
bring across some special guests to tie in with the release of Sword
of a Stranger - the director Masahiro Ando and Masahiko Minami, the
head of the film's production house Studio Bones. It is
incredibly rare for a UK event to host Japanese creative staff, and the
opportunity to talk to them directly in a Q&A session and hear their
experiences in anime was the highlight of the event. The
discussion was held via a translator and covered several notable works
from their careers, including Sword of the Stranger, CANAAN,
RahXephon and Fullmetal Alchemist. The pair also
took part in free signing sessions at the Beez and Manga
stalls, whilst English-speaking Bandai reps hovered nearby with
questionnaires about the forthcoming Bandai Channel streaming
service. It was great to see anime companies really pushing the
boat out at a UK event with the guests and presence they provided, US
and European events frequently draw Japanese guests and the fact that
there's a UK event that can host them is surely a good sign for fandom
here. Beez and Manga really impressed us with these
appearances, and they also kept anime fans happy with some impressive
sales on their stalls (cut price Ghost in the Shell Blu-Ray and
special offers on Code Geass for example) plus an awesome
competition that gave fans the chance to win a special Bleach
guitar signed by creator Tite Kubo! Elsewhere it was great to see
renowned anime and manga scholar Helen McCarthy attending to promote her
latest books on 'God of Manga' Osamu Tezuka and manga-inspired
cross-stitch! McCarthy was one of the most approachable and genial
people we have ever met at an anime event, happily chatting to fans at
length whilst signing copies of her books. We really hope she
returns in future. |
The masquerade was once again the headline anime event on both days, closing the main stage to a packed crowd. However, it was a shame that once again there was no room on either stage for an anime industry panel, or presentations by any of the anime distributors. When we first started going to the Expo around five years ago there was an enclosed Anime Village stage which hosted panels and anime screenings throughout the day. This not only gave the anime distributors the chance to present their latest titles but also somewhere for weary fans to sit down, and it's a real shame that this remains a thing of the past. There are promising signs that |
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