take a step back. Tony confirmed that MVM had tested
the waters with Japanese companies about digital distribution, but
had found them very reluctant to discuss it. Only Kodansha
was really willing to entertain the idea and they wanted a lot of
assurances and extra money that MVM can't provide. The
problem is that Japanese companies see digital rights as separate to
DVD rights, and as such a UK distributor will have to pay to license
the series again. There's no real benchmark for digital
distribution yet, so it's hard to predict if you would get a good
comeback on the initial outlay, plus Japanese companies are getting
increasingly worried about online piracy so aren't too keen on it.
Because of this MVM have decided to wait, they think there is
plenty of live left in the DVD market at the moment and will let
bigger companies like Bandai test the waters!
Tony did, however, suggest MVM were considering doing live
action Asian cinema as a sideline. He intends to go through
Madman's catalogue for films they have authored for Australia
but have yet to have a UK release, and then look to license them.
He did stress that it would be a sideline to the anime business, but
he felt it would be a good way to diversify without stepping too far
away from their core business. It was at this point that the
conversation skewed a little bit and focused on the industry as well
as FUNimation. People may remember that MVM used
to release FUNimation's anime titles in the UK, but when
Navarre took over FUNimation in the US they decided to
shift UK distribution to Revelation Films. Tony
stressed that the decision wasn't anything to do with FUNimation
or MVM, it was simply because Navarre already owned
Revelation and wanted to streamline their UK operations.
When asked what he thought of FUNimation's growing monopoly
in the US anime market and the effects this is having on the UK,
Tony was again quite frank. He didn't believe the monopoly was
a good thing, as FUNimation are picking up more titles than
they can release and, as yet, are refusing to sublicense them to
anyone. It's hard for smaller companies like MVM to
compete against them and he feels that the UK may lose some titles
because FUNimation hold the rights. He was also worried
that they could become the only company producing anime dubs, and
this could also hamper releases and bump up costs.
Tony was quite philosophical in the end though. He felt that
there was business to be had as in independent and may start
backtracking to release recent titles that they had passed over if
newer licenses dry up. He confirmed that the cost meant that
MVM won't release straight to box set, and that they also
would try to avoid releasing anime with a single language track
because sales are considerably lower for these. When asked
about potential licenses of Tenchi and Gankutsuou: The
Count of Monte Cristo, Tony did say these are something he
wasn't considering at the moment. Tony explained that first
and foremost he was a businessman and therefore didn't want to take
a risk on a long series or an expensive niche title, particularly
after his previous experience with Sailor Moon.
However, he did confirm that he was considering Slayers
because of the new series currently being shown in Japan. He
was still undecided as three long series would be a considerable
financial risk, especially considering the series' age. It's
good to see that older series are still being considered, so it'll
be interesting to see what MVM have lined up for 2009!
There were a few other interesting tidbits scattered about as well:
-
MVM started distributing anime when
Anime Projects went bust over fifteen years ago.
People were still trying to get copies of Bubblegum Crisis
and Oh! My Goddess in his shop so he contacted US
distributor Animeigo to see if anyone would be releasing
them in the UK, and they asked if he wanted to do it himself!
-
MVM Films almost runs as a hobby, with
the vast majority of profits going back into the company.
The shop and online store remains the core business.
-
MVM release Aargh! It's the Mr Hell
Show as it was offered to them because they 'release
cartoons and they're violent!'. It did surprisingly well
for a niche title, shifting over 2500 copies.
-
Gonzo are very expensive to deal with.
-
Battle Vixens and Ninja Scroll
sold very well for MVM, as has FLCL.
-
The French company that owned the European
rights for Dragon Ball Z refused to sublicense it to
anyone, which is why it never came out in the UK.
-
Another European distributor refused the
committee the rights to show Vandread at a previous
Amecon.
-
It costs £75 to submit something to the BBFC
for classification, and they also charge £6 per minute to
classify something. They also charge twice (once for each
language track) and also for video extras!
-
MVM were outbid by Manga Entertainment
for Hellsing Ultimate.
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